On top of designing their logo, branding and even their uniforms and boat wrapping to their website design with a custom online bookings generator, we're at the last stage of our project which is the all important marketing.

There's no point in spending all of this time, effort and money into rebranding the business and launching 2 new custom coded websites, to then decide not to let anyone know about it. There are various different marketing methods that work very well, but not all will attract the right audience for every business.

In this instance we decided to market our brand new Cairns website design with our class-leading Google Ads marketing. As the most experienced Google Ads provider in the region, we've advised the client to run 2 campaigns for their two new websites, namely Port Douglas Sportfishing and Cairns Sportfishing.

As these websites are standalone products, we wanted to only market their Port Douglas website to Port Douglas and their Cairns website to Cairns. Otherwise, the campaigns will be identical and will run side by side. In order to ensure we aren't competing with ourselves and raising our own budgets, we've set geographic fences tight and even excluded showing ads in Cairns for the Port Douglas website and vice versa for the Cairns version.

From the commencement of their new marketing campaigns, and with their budgets in place, we're expecting over 500 qualified visitors each month with a 70/30 split in favour of more enquiries coming from the Cairns region.

Finally, we have also set our new Cairns Google Ads campaign to also serve ads to Google users in other parts of the country and even world if the recent search history of that user shows an interest in the Cairns and Port Douglas regions in tandem with booking tours, trips and especially fishing activities. This will make the campaign extremely focused with whom it is seeking as the audience.

CLICK HERE TO RETURN TO OUR LATEST NEWS PAGE