Our long term client at Dixon Homes Cairns had their brand new Cairns website design go up online in May this year. When we first began our discussions with the client about the new direction we were taking their next website in, they expressed a desire to be able to manage parts of the website content internally. They initially wanted to explore the WordPress route, which we quickly shut down when we advised the client about the host of negative attributes that the WordPress platform has.

While WordPress is a favourite amongst those that fantasise about being website designers and developers, it's definitely not something a professional agency would use. It's clunky and slow to load both in the front end and back end, it contains hordes of irrelevant code that make it hard for the search engine crawlers to analyse making them extremely unfriendly for search engine rankings.

Luckily for Dixon Homes Cairns, they didn't end up with a WordPress Cairns website design as since they've been working with us, we've performed many hours of search engine optimisation to their website versions. This has in turn made the website the dominant ranking force amongst the other building companies in the region. This is not something we want to sacrifice by giving them a WordPress website.

With this new premium Cairns website design, we planned from the outset to have our website developer work alongside our website designer to engineer a completely custom content management system (CMS). This basically means we build an interface from scratch using thousands of lines of code that we generate from the ground up.

This means we enable the client to have control over the areas they want to control and, because we start with a blank screen, we can write code to do just about anything.

The main areas of the new Cairns website design that the client wanted to manage internally were their house and land packages, their seasonal marketing banners and their galleries. With this in mind, our website designer created some responsive templates for their house and land packages in both short and long description. Our website developer then designed thousands of lines of custom code to engineer a program that would enable the client to login to an interface securely and make additions and changes to their house and land packages.

In the development process we ensure that there are rules in place to stop the front end design to be broken such as character limits for headlines, sub headlines and main content, uploading an image that is automatically resampled and resized to ensure they are the exact same size across the website and also controlling fonts, colours and styles to ensure the Cairns website design looks neat and professional to the users.

There is also a custom lead generation form attached to each of the house and land packages where users can make an enquiry on a specific property direct to the client with predetermined form fields to help guide the enquiry through their lead funnel.

Another clever feature we've developed is a website brochure generation where a user can convert any house and land package listing into a pdf brochure for printing. These pdf brochures rearrange the same content assets that we have in the house and land packages on the website. The brochures are even customised with the contact details of the particular salesperson who is assigned to the property being enquired about.

This project obviously represents as a big development project on top of the Cairns website design we did for them back in May. There have been hundreds of coding hours put into their website engine and everything has been 100% customised to suit the client wishes. This is a project that the other agency WordPress website makers wouldn't even know where to start as most of them don't employ a website developer as part of their team and are limited to what they can achieve with WordPress templates. (Not surprising when you consider a website developer salary is north of $250,000pa!)

At Allcorp, we are the only local agency who can deliver the full digital marketing range of products. From website design and development, to our marketing services with YouTube, Google Ads and Socials, our search engine optimisation services and more.

CLICK HERE TO RETURN TO OUR LATEST NEWS PAGE