New YouTube Ads campaign December 2023
- No Sweat FNQ, Cairns
www.nosweatfnq.com.au
Over last month we launched this businesses new Cairns website design, shortly after completing their Allcorp produced video production. With the website having the video asset used as the primary design focus we are now promoting their business using the same video on the YouTube network.
We have setup our YouTube ads campaign to target the regions of Cairns and Darwin and have filtered our audience down to what we feel is the going to be the best pool to fish in. Firstly, our advertising placement is reserved only for people in Cairns & Darwin, male or female, any parental status and top 20% income earners in their respective territories.
When our audience is consuming YouTube content we have enabled smart bidding to ensure this skipable in-stream ad placement of this video and link to the website is displayed. With the ads only running for 2 days at the time of writing this article, we're happy to see that there have already been 1,500 views of this video resulting in 488 website clicks. Not bad for less than 48 hours.
On checking with our client, we can confirm that bookings for this service are already being taken which we can only assume is due to the marketing work we are doing with YouTube as it is leterally a brand new business with no other way of being found.
After our YouTube Ads have run for the first month we can use the insights we receive from the Google GA4 Analytics portal to make informed decisions as to where to target this clients advertising in the best way possible.
Cairns & Townsville's most experienced digital marketing team