It's great when a client lets us take over all of their marketing and Ison Building have entrusted us with everything from website design, photography, videography, Google Ads, SEO, Social Media management and now their awareness campaign with this new YouTube Ads campaign.

We're targeting the entire Cairns region and with a decent budget, we're expecting impressions over 10,000 per month. With views costing us no more than a maximum of 11 cents each, we're going to see some huge numbers for clicks and measurable conversions from this campaign.

Running a brand awareness campaign on YouTube enables a more scattering approach to marketing where we show the video as many times as possible to as many people. This is not intended to make a viewer immediately think when seeing the ad "I really need to build a house" but rather we're trying to make the name Ison Building resonate with our audience when they are thinking of doing some building work.

By coupling an effective YouTube marketing campaign with a more targeted form of advertising, such as Google Ads, we're covering all bases of marketing essentials. Our YouTube Ads campaign draws awareness to a brand and name and makes it synonymous with a particular industry, in this case, building. The Google Ads and SEO make a business found when a consumer is closer to making their buying decision.

Regardless, we wouldn't do any of this for our client at Ison Builders if their website wasn't up to the task of converting as many of these clicks that were going to be sending over. And that's where we started with this campaign, with their new website from a few months ago. Everything from their Cairns website design, to their social media pages, email signatures and signage has brand consistency that has been designed by us as the leaders in Cairns website design and marketing.

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