Our beautiful Hervey Bay client at Beach Road Childcare Centre has done a lot of projects with us over the last 12 months. From their brand new website (Our 4th version since working with them), their Google Ads, Search Engine Optimisation, Video Production and now, finally, we've launched them onto the YouTube platform.

We are running skipable in-stream ads for this client and are only targeting YouTube watchers in the Hervey Bay region. We've chosen to only target a female demographic between 18 and 45 years of age. We've chosen any household income on the assumption that a lower income demographic could still require these services and could take advantage with childcare subsidies from the Queensland Government.

With the targets we've set and the budgets in place, the expectation given by Google in the campaign setup analytics is that an average cost per view will be only 0.01 - 0.07 cents. With the client budget and an estimated 16,000 monthly impressions, we're expecting that if people in Hervey Bay haven't heard of Hervey Bay Childcare Centre yet, they sure will soon.

At Allcorp, we represent the most experienced digital marketers in the country and we've added YouTube to our toolbox of marketing products because we've seen first hand evidence of how well it has worked for clients in the past. With the increases of YouTube viewers consuming content on their televisions, it really goes to show that audiences are switching to a staple YouTube consuming pattern in their living rooms.

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