Is there any point to Google & Facebook reviews?
When searching for a local business there are usually reviews associated with the business. These reviews are supposedly written by people who have dealt with the business and want to give an opinion on their experiences.
In theory this sounds great. A marketplace with honest reviews on how well a business treats its customers should be a great way to evaluate their legitimacy. But who do you think writes these reviews? And for another person’s review to have any merit to you, shouldn't you at least know that person?
For example, someone searching for a restaurant might stumble upon a business that has reviews, some good, some bad. The bad reviews point out that the food was terrible and give it a 1 star rating. But what if this was a seafood restaurant and the person who wrote the bad review didn't like seafood? Having some knowledge of the reviewer would be essential to making such a review credible for you.
How do you know if the reviews are even real?
We have seen many examples of fake reviews being posted and because there isn't really any monitoring of the reviews by the supplier, these are often plentiful.
For example, we know of one business who sells online advertising from their head office in Queensland, who blatantly and shamelessly writes positive reviews on themselves. And this is no small company. They employ over 100 staff and have been in business for many years yet their Google & Facebook reviews are mostly written by their rogue employees. Even when we brought this to the attention of their management they still keep them published.
So when there are businesses out there who blatantly lie to their customers and potential customers with fake reviews written under pseudonyms of their sales staff, can you really trust the review system?
Another common occurrence with fake reviews, though less sinister, is that quite often a business will get their friends and family to help them by writing some reviews. So while these aren't exactly lies, they are not really authentic reviews against which a business can be evaluated.
Finally, you can buy reviews on eBay. A business who wants to be portrayed as legitimate can buy a set of 5 star reviews, Facebook likes and much more to make them seem decent. Once again, no policing from Google or Facebook about counteracting these.
So with all of these reasons as to why reviews are nonsense maybe take the next review you read about a business with a grain of salt.
Well, this month takes the cake as we embrace School Holidays and 3 Public Holiday Days! Make sure you have your website alterations in perhaps a little earlier if you need them actioned prior to the Easter Break. I have reminders set to those that need to have their Easter Hours removed after the public holidays, so let me know if you need me to add you to this list.
Well, as you can see, we’ve been very busy in the Tablelands last month and it’s so great meeting more businesses that have been operating in our region for decades. I love reaching out to new businesses as well as having them reach out to us. It means we must be doing something right for them to jump ship from their previous suppliers. Generally, it all comes down to ‘service’ doesn’t it? If you pay top dollar for a service that is supposed to provide you with assistance, no matter what industry, you’re going to be pretty miffed when someone doesn’t give you the service you’d expect.
That’s why at Allcorp, whenever you need service, you should always call the landline – (07) 4078 6522 (Cairns) or (07) 4792 2414 (Townsville). We are a local family business operating in NQ for 19 years. You deserve service and that’s exactly what you get when you contact us direct. Calling the office direct means you’re guaranteed to speak to someone on the team who can assist you straight away.
I’ve been hearing and seeing lots of great results with local businesses in my 3 years at Allcorp. I honestly love hearing success stories and seeing instant results once a Google campaign is started. Plus, it’s so affordable in this day and age to acquire a dynamic, engaging and effective website backed with Google marketing … and that’s all you honestly need. I’d go on and on about the waste with old media stuff, but you’ve heard me say it before. It’s waste!
As readers of this will know, having a natural disaster that focuses the region’s media reporting, if not the world’s, to encompass nothing except the negative news of the event can make it really difficult to continue regular trading expectations. Yes, these times are terrible and ghastly and evoke sober consideration to the people involved. Make no assumptions to the validity of their importance. But if business stops, the instant response to any local economy is that the money also, in the immediate sense, stops.
The savvy business owner already has plans in place for such occurrences. And in such events, being able to communicate the important selling messages of your business on the digital platform, quickly becomes a promotion worthy task for the best soldiers in your available arsenal. Let’s face it, as a Townsville business owner, what happened this last month was awful in every way, but we, as Tropical Queenslander residents, know that, dismally, such events are regular occurrences each year.
While your preoccupations in such times naturally reside with ensuring the safety of your nearest and dearest loved ones and all of their collective property as well, it is also the need of every business owner to ensure their staff, their staff’s family, their clients and a whole ever expanding extended family are also protected. Through the midst of all this, it is our responsibility to effectively steer ourselves through the impending effects of such an event in a profitable manner. This is additional to the urgent, initial responsibilities necessitated.
It's great that many of our clients still had the ability to handle their out of region, and unaffected clientele, a class leading website presence and marketing platform to, at least, still handle the out of town buyers’ needs. And what a life saver they have been. From some reports of stories ranging from builders still being able to finalise initial contracts with southern buyers, to the pool service companies, cleaning businesses and property maintenance businesses all being able to have an "open shop or office" to their valued and communication hungry clients who reside away from the impacted area. It’s business as usual in your online realm and you can use this asset to help you best continue doing the great job you have always been doing. It won’t make it easy, by any means, but it will make it less tough.
This is the drill: Is your online soldier ready for this mission or do they need a bit of a health check to ensure they are ready?
Every Allcorp client website was online during the entire Townsville February flood event. We’re local, we’ve been here for 19 years. We can help you ‘North-Queensland-Proof’ your online presence. Do it for now and also for when you will need your online brigade at their finest.
The most recent question I’ve been hearing a lot of from many business owners, is “What is SEO?” and that’s a very good question. Does your business website need SEO? In short, SEO stands for Search Engine Optimisation. It’s how well you’ve optimised your website with words and both seen and unseen content, that make you rank well (at the top of page 1) in Google search engines.
SEO is all about what your website is screaming about. If you’re a local Pool Service or Pool Shop, then it would make sense for your website to rank well under keywords relating to ‘pool shop cairns’ or ‘pool service cairns’. If you’re in a highly competitive industry in Cairns, then it makes sense to have some level of SEO on your website.
But will your business benefit by investing in SEO? Are you competing with big companies like yours that have bigger marketing budgets, Australia wide? If you’re a local business and only targeting towards the locals, then why should you need to invest in SEO?
Chances are you’re probably speaking with companies that have been around for many years, those you know and trust, that are now selling SEO services. But is it confusing for you to understand what they mean? Chances are most people are pretty confused when it comes to SEO!
You may hear things likes, SEO is a CPC, you can measure your conversion and tracking, it links with the flux capacitor and anyone that doesn’t know it can refer to the ID 10 T issue, or NFI.
What the hell does that mean??? Exactly! Confusing isn’t it? Anyone that confuses you when selling this product, should be educating you about it. Not hiding the true meaning of what SEO means and what it can do for your business and if your business actually needs to invest in it.
SEO – Search Engine Optimisation
SEM – Search Engine Marketing
CPC – Cost Per Click
Conversion and tracking – only works if you have Google Analytics
Flux Capacitor – DeLorean Fuel
ID 10 T issue – Idiot (Which is generally the connection between the floor and the keyboard)
NFI – No effing idea
Don’t be fooled by someone who is using acronyms to try and sell you an SEO product!
I highly recommend you reach out and speak with the team at Allcorp as we’re always about educating our clients in this forever growing and constantly developing media environment.
Remember, Allcorp have been providing digital marketing services in our field for 19 years and we’re still going strong! Don't just take our word for it, have a look at our testimonials located here.
Or better yet, make your own mind up and reach out to some of our long standing clients, people you may already know, or businesses with whom you haven’t yet spoken. Call them directly to ask about the Allcorp service.
There are no smoke and mirrors with Allcorp.
This is now our 19th year as the leading website design and development company operating in north Queensland. As we've continued to provide exceptional website quality, cutting edge technology and industry leading attention to customer service, we're making changes to add extra efficiency.
Our newest team member, Oliver Wilson-Holland, joins our production team to help reduce wait times clients have begun experiencing over the last year due to high demand on our services.
Nobody wants to wait in a queue for their project to be completed and at the end of 2018 we had begun advising clients that there would be a 4-6 week wait time on new website products. With Oliver commencing at the beginning of 2019, and joining our already reputable local team consisting of Sherene, Tiffany, Bril, Peter & Steve, we'll be able to halve the wait time for all new clients and effectively double our production.
Oliver will be working under the direction of Bril, who has already seen significant advanced development and skills to match the caliber of Allcorp projects and we're all very happy that we have expanded our operation to better serve our client needs.
Other than the addition of our newest team member, it's all set to be business as usual at Allcorp as we continue to lead the website design and Google marketing industry in Townsville & Cairns. We're looking forward to working closely with all of our clients in 2019 and are all very excited to get back to doing what we all do best, making the internet more beautiful!
Another year has started and it’s in full-swing, the rain is here and the kids went back to school this week – yippee! Now we can get back into business.
Getting right into it, as I know the attention span of reading my news gets less the more I write, thanks to digital marketing and endless scrolling we generally do when it comes to social and news updates. So, in order not to bore you and still inform you with relatively newsworthy stories relating to our industry – some bullet points!
2018 has been one of the busiest years on record for all of us here at Allcorp. All of the team have given it 110% to produce some of the best online marketing for our clients, while still maintaining the high quality that Allcorp have become synonymous for.
All in all we launched more than 85 brand new websites for local North Queensland businesses. Some of these were existing clientele getting site redesigns and many more were brand new Allcorp clients who made the wise decision to make the move from the old analogue advertising they were doing into a more focused and modern style.
We have heard such great feedback from our clients and many of them are now utilising Allcorp as their only source of marketing. After our advice has been given and we explain how their investments in the phone books and other dated advertising mediums, the clients are really amazed that they can benefit from an increased amount of business and leads from a much more efficient and modern approach to their marketing. We've even been able to help over 100 local North Queensland businesses get free of those horrible contracts they were previously imprisoned to with Local Search & Yellow Pages.
In 2019 we have employed more people. This means we can expect an increased production of our top tier products while still being able to provide exceptional service to our rapidly growing customer base.
Coming into our 19th year in our industry, and as the largest locally owned business of our type in the region as well as the business who has been doing this much longer than anyone else, means we can continue to grow with local business in North Queensland and continue to set the bar higher with the standards of service we provide.
We'd like to thank everyone for their continued support. As long as Allcorp maintains market dominance in Cairns & Townsville every local business can benefit from a proper customer focused and truly local experience. It also means our clients will not have to deal with national companies with off shore call centres. With Allcorp, you deal face to face with a locally owned family business, and we intend to keep it this way as it is what sets us apart from all of the rest.
Our studio will be closed from December 13th, 2018 until January 2nd, 2019 while all of our management staff enjoy a well earned break. For emergencies, we are all available on email during this time and we are keeping a support staff on site to ensure emergency work can be carried out promptly.
Before we get to the latest websites to go online in Cairns & Townsville, here's a short word from the local team you have been dealing with over the past 12 months
I've been with Allcorp since it first began almost 19 years ago. In this time we have grown to be able to offer local business in North Queensland with all of the latest marketing trends to help generate them more business.
2018 was no different. It seems to get busier and busier each year and this year was no exception. So many industry leading website projects have gone online this year and I have been involved in every one of them personally.
It's also great that we are developing a solid team of consultants who are crucial to providing local businesses with much needed education into how the digital marketing world works and how they can all benefit from it.
It has been our mission to really drive home to our clients the changes that have happened in the last few years and how business owners can make their marketing spend much more efficient.
Through this campaign we have really helped hundreds of businesses cut spending completely in the old media outlets such as the phone book guys and, through expert guidance, we have been able to improve their business with more leads and enquiries while also saving them substantial amounts of money.
Over this year we have managed to get all but a few of our thousand plus clients out of the phone book grind and into much better, locally focused and completely NQ developed marketing strategies. And it has been great to see the entire North Queensland region really embrace what we have been explaining and make the move into better marketing with Allcorp.
I am looking forward to an even bigger and better 2019, now approaching our twentieth year, and with new members of the Allcorp team hitting the ground running, we'll be able to help many more local businesses receive the benefits they deserve.
Thanks to all of our clients for staying loyal to our strategies over this year. I am about to go on a well deserved break, driving on the Autobahn's to get away from this weather, for 3 weeks. See you all in January!
We’d love to congratulate all our digital marketing and Google marketing clients who have successfully completed another year’s worth of advertising campaigns. Our clients have fully embraced all the resources available and have experienced all the benefits when they have allowed Allcorp to create the fully functional and successful platforms absolutely necessary to succeed in this digital world.
At Allcorp, we know their Xmas will be great.
It is with regret that some of our clients have not, at this stage, moved into the 21st Century “new technology” platforms, mainly because they have been influenced by commission only sales people from other industries who don’t keep our Cairns, Townsville and South East corner clients’ best interests at heart…remember, these reps have to buy Xmas presents as well.
At least we know that these Allcorp clients have deferred their digital advertising decisions till next year. This affords them the opportunity to carefully consider all options because… these Allcorp clients fully appreciate that making a wrong decision about who will handle their digital advertising can haunt them for many years. A bad decision will make for a very un-happy 2019.
For your business, 2019 is going to yield bigger and better results. The team at Allcorp (Queensland’s preferred) will continue to help make 2019 a very profitable year for all Queensland clients.
I'm off to see some of the amazing wildlife on offer in our world and look forward to seeing everyone again in 2019.
Like every year, this time rolls around way too quickly and here we are again, listening to Christmas carols in the shopping centre, especially last week during the heat wave where we looked at shopping centres as temples with airconditioning. I hope everyone has a Happy Christmas this year and a safe and prosperous New Year!
Looking back on this year, it was great to see majority of you implement Google campaigns and boosting budgets to boost more traffic on your website with an end result to boost more business. I noticed everyone making the move from those very expensive contracts we were all so used to paying with the phone book companies and redivert some of that spend into modern marketing, achieving real results, with the local team here at Allcorp. We have lots of exciting things happening in 2019 and the reason why Allcorp have been at the forefront of digital marketing for 19 years in Far North Queensland, as we continue to strive digital marketing innovation and proactiveness.
Whilst Allcorp continue to develop new and exciting website designs, it’s all areas of the website that make a great first impression of your business, whether it’s uniquely written copy writing that deliver your selling messages 24/7, a Google campaign to invite traffic to look at your website and a commercial photoshoot, that showcases the real depth of your services – these are all the fundamentals that come together that deliver a great website – and we provide all of that!
This year, we had some VERY exciting photoshoots take place and we have prepared a special gallery for you to look through later this week, as we update the Allcorp website which is need of a refresh, as I’m sure you’ve heard us say that to yourselves this year as well, so we’re leading by example.
A big thanks to everyone again for warmly welcoming me into their business’ this year and continued trust you put into Allcorp to make your phones ring! Also, a special thanks to my own team this year, for putting up with me, as I now enter my third year at Allcorp. Looking forward to continue our working relationships well into the future with everyone.
Leto our office watchdog and lunch thief looks forward to stealing more of my lunches in 2019!
Thanks for doing the BIZ with us over the past year, as you know I’m more of a behind the scenes team member at Allcorp, ensuring all your invoices go out on time and your domains are always kept up to date! It’s been an exciting year and lots of high’s and lows’ like everything in life and business.
I’m sure you’re all aware of the many scams we’ve identified this year, especially the one with the Domain Name Renewal Services, some domains that you’ve never owned before. Thank goodness for Allcorp being here to assist with advising you on things like this, because if a domain name renewal arrives at your business, if it doesn’t have Allcorp as the provider on this invoice, than you should know by now this can be spam or a scam. If you ever have queries with regards to paying your invoices for anything related to your digital marketing and it doesn’t come from us, you should feel safe to either give us a call to confirm, or file it in the bin, we’re here to help and educate!
I’m sure next year we’ll find many more of these scams, which is why Allcorp continue to stay ahead of these to inform you, either through your Account Directors or whenever you phone us and speak with the local team here in Cairns or Townsville, plus in our newsletters, we try to be as informative as possible.
Next year there will be more to learn about and stay aware of, so don’t hesitate to speak with your Account Directors or give us a call on a local number, where you’re guaranteed to speak with the team. We will also have an exciting announcement in 2019 – make sure you keep up to date with Allcorp news!
To all our very, very, very valued clients, here’s to a great break… be it small or lengthy.. enjoy to the MAX and have a happy festive season!
Accounts & Administration
Crikey – another year has flown by at almost the same speed as the Allcorp servers which have had a much easier time this year thanks to last year’s upgrades – thank goodness Allcorp continue to be proactive in this field, rather than reactive!
This year definitely takes the cake and I know many of you don’t get to hear from me directly, mostly because I’m a night owl, working on the websites when the team aren’t working on them during the day! This year, I’ve been very proud to work on some very exciting engines. The main term of these engines is varied, as I’m sure the team have informed you on, whether it’s a shopping cart with PayPal mixed into the piece, just like www.gbrt.com.au - this was a very exciting project and even more exciting seeing many seafood orders commence as soon as it went online, especially during the lead up to Christmas – got to love having prawns on Christmas day!
A little bit more complex was www.toptobottomplumbing.com.au with a very different buy online feature which included an installation price along with the product price, thanks to your mates at Top To Bottom Plumbing looking out for you. Such a great idea too was the embedded payment feature of Stripe, meaning the online buyer doesn’t need to exit the website to pay for their items, another way to bring peace of mind to your online buyers!
Another beauty was www.statusplus.com.au – a custom made booking calendar, a Wish List, Shop Online and Magic Buy section, with a new upgrade to promote the internal promotions in-store at Status Plus so you can do all your selecting from the comfort of your own home, so when you make your appointment with the local team at Status Plus they know exactly what you’re there to speak about and who to see – another reason why to view the 19 reasons why at Status Plus.
And just today, we put online a brand new Car Sales inventory for our friends at www.hbcarsales.com.au so people looking at cars online can contact a local business in Hervey Bay, a much needed upgrade for a 10 year old website – this I’m sure is a king website in a place like Hervey Bay and we hope our mates there get some great traction on this engine over the Chrissy period and well into the years ahead!
As you can see, they’re all very different but provide the overall outcome for our Allcorp clients, whatever your needs may be and how we work in your custom made engine with your own internal system, we can do it – just ask!
So you now see the constant development of IT and web technologies continue to push the envelope and so while the front office staff wind down for a well-earned break we will run diagnostics on all systems to ensure we hit the ground running in 2019.
Have a great Christmas y’all
All of these projects have been managed from start to finish by our local team. At Allcorp we are the local choice for professional website design.
At Allcorp we can help with a vibrant custom designed website that has been specifically created to suit your business image and appeal to your target audience
A fully qualified Allcorp representative can visit with you at your place of business to discuss your options. Find all of our contact information here.
Any advertisement is only as good as its content. If the photos and images of your website are not up to the task then the overall idea will suffer. To Allcorp professional photography is vitally important to the appeal and quality of a job.
We are the only business in the Cairns and Townsville regions who are recognised Google Partners and employ certified Google AdWords professionals. With access to resources only available to Google Partners we are the best choice for your online marketing needs.
It is essential that your website displays correctly on all mobile devices. Google announced in early 2015 that more searches were made on mobile devices than on PC’s. Soon after Google also made the decision to limit the search engine exposure of non-mobile friendly websites in mobile searches.