In website terms, 20 years is a very long time, and as we look back on the Townsville website design projects we've completed for our client, we can't help but remind ourselves how far we've come. The very first version of their website, which we did in 2005, looks nothing like what has been achieved today. Not to say there was anything wrong with our website designs back at the beginning, just how far the medium has moved away from where it started.

One big difference between this and their last Townsville website design version is the video element. Not only has the use of video in websites grown in popularity over the last 5 years, it's almost become mandatory if you want Google search to recognise you.

Which brings us onto another new benefit our Townsville website design client has with working with Allcorp, we're always evolving and growing our products and in late 2022 we added our own videography department. This new product was used to produce the video that you see in their website.

Croft Gilchrist School of Dance are no strangers to the world of Google Ads as they've been running a Google Ads marketing campaign with us for over 10 years. This Google Ads campaign along withg their website are the main foundations of this businesses entire marketing plan. And it's been working as their classes are full, enquiries are coming in and their own in house analysis of their customers shows a huge percentage say they found out about the business through the website or Google.

Now, with Allcorp also being experts in YouTube ds marketing, we're going to pause their Google Ads and run the ads on YouTube utilising the same Allcorp produced video element.

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