New website design May
- Dixon Homes, Cairns
www.dixonhomescairns.com.au
As the leading Cairns website design company for the local North Queensland building industry, and with our affiliation and sponsorship with the Housing Industry Association. it's no surprise that Allcorp look after the majority of local building company websites. Whether big or small volume builders, Allcorp provide expert and professional digital marketing and Cairns website design services to this industry.
With Dixon Homes, who we've been looking after for many years, the client has invested in our Cairns website design and also relied on our search engine optimisation and Google Ads marketing services to market them. So much so that if you do a Google search for 'Cairns Builder' they are the very first listing. This is a much envied position by many local builders and represents many hours of our class leading search engine optimisation services to achieve.
Obviously, when we were tasked with redesigning and modernising their Cairns website design we were very careful to ensure we protected the search engine dominance this website had gained.
The other major improvement over their previous Cairns website design was the engineering of a fully custom coded CMS (Content Management System) which our developers are finishing up now that the new Cairns website design is online.
Rather than use a WordPress style template system to develop our new Cairns website design for Dixon Homes, Allcorp are true website coders and have opted to custom code the CMS. There are various areas of the website which the client can manage internally, the biggest component being their house and land packages section of their Cairns website design.
Allcorp have designed our own templates of how to display these house and land packages in both a short and long description. With our custom designed template, our website developers can design a php based framework which enables the management of the contents of these templates through a secure website backend login.
This is then linked in with call to action lead generation forms and sales funnels that enables incoming enquiries to arrive seamlessly and with the information the client desires.
The reason why we choose to custom code these elements of a Cairns website design CMS project is because it is more secure than using a standard WordPress plugin, looks better than an off the shelf template design and also loads much, much faster than the clunky WordPress platform. This in turn assists with their SEO because speed is one of the major fundamentals for which Google crawlers rate a website for search exposure.
The other reason why the custom coded website development is far superior to a WordPress template is because everything is customised for the specific client and designed from the ground up. We code everything in house here at Allcorp, unlike the majority of our 'competitors' who all use the WordPress platform because they don't understand how to work with website code such as html, css, php and javascript. If they can't buy a plugin off the shelf they can't achieve the results. This is the major reason why Allcorp are elevated amongst the other digital marketers in our region who aren't qualified to handle professional Cairns website design.
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