As Google Partners we are able to assist clients with Google search engine marketing services as an agency that is recognised as a trusted business partner by Google. This means that we have undergone qualification procedures to maintain a service level which is to the high standards of Google. We have also implemented business practices that are consistent with Google policies meaning we are a trusted source of Google services in the region and have full Google support with all of our client accounts.
Allcorp only employ Google Ads certified SEM specialists. The people who work in our Search Engine Marketing (SEM) division are all certified by Google for Ads. This means that all staff who work with clients on Google 'pay-per-click' campaigns have undergone extensive training with Google and passed exams and tests to be fully literate in correct Ads procedures.
Google, being the leading search engine in the world, have been providing clients with the ability to advertise their websites on a sponsored advertisement in various Google search results. These sponsored advertisements usually show up at the top of the search results. They are always marked with the signifier 'Ad' to separate them from the organic search results below.
The Ads listings are on a 'pay-per-click' basis with the website owner or SEM administrator being charged a predetermined fee each time someone clicks on their ad link.
The SEM listings that appear highest are bidding the highest maximum bid for that keyword. Once a websites maximum daily budget is exhausted the ad no longer appears until the next daily budget begins.
Let's not also forget that when it comes to website organic rankings Google loves traffic and SEM means traffic. When Google is looking at a website and where it will be positioned and favoured in organic search results they obviously look at hundreds of elements of the website. These are the items we look after with all of our SEO clients. One of the main factors that Google likes to see in order to favour an optimised website is traffic volume through the site. If the website has no traffic Google won't like it and won't rank it very well.
We have seen SEO clients who have begun to struggle immediately benefit from a short term SEM campaign. Having one of our Google certified Ads specialists manage your SEM campaign will effectively guarantee lots and lots of additional traffic through your website.
This in turn assists by increasing search engine favour of the organic website listing.
All of these projects have been managed from start to finish by our local team. At Allcorp we are the local choice for professional website design.