While this is a new business to the region, it certainly isn't a new client. Formerly under the banner of Cairns Pool Shop, this company has completely rebranded as their shop has gone completely mobile. We first started dealing with the owners at Cairns Pool Shop and Cairns Pool Service when we designed their very first Cairns website design back in 2014 and this new website represents the 9th overall website project we've completed for them.

We don't just help this client with our class leading Cairns website design services, we've also assisted in the past with our Google Ads services and we've run many campaigns. We also have performed SEO on many of their past website versions with exceptional results. We've ensured that in Google Search, this business outranked the others and in multiple parts of the first page of Google Search. With their ads at the top and sometimes the first half of the organic rankings linking their 2 website versions, Cairns Pool Shop and Cairns Pool Service had achieved search engine dominance.

Because we are redesigning and rebranding their Cairns Pool Shop website to this new version, we wanted to obviously protect the SEO work that had gone into the earlier website version. The client also had some new keywords they wanted to target with this new Cairns website design.

We also assisted by arranging a commercial photoshoot to get some new and current images of the team and our copywriter didn't overly change the content that much as the content makes up a big part of the SEO. What we can do is add to the existing content without changing what was there too much. This ensures that we aren't taking any risks by losing traction in the results we've achieved.

What they say in Monopoly rings true where they say whoever has the most real estate wins, with a website, having the most real estate on the front page of Google is the key to success. At Allcorp, we are the most experienced SEO providers in Australia and have honed our skills to effectively manipulate the favour given to an individual website for selected keywords and key phrases. As there is no official course in how to perform SEO, it really is all trial and error to get the results through years of experimentation.

We'll be starting a Google Ads marketing campaign to further promote this new Cairns website design and, with a clear target in mind of how much growth they want the business to experience, we'll be keeping a close eye on ensuring we achieve this result.

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