We're thrilled to be working with the Easylift group of companies and we've been tasked with doing, in what would be referred to in hamburger terms as, 'the lot.' With the first step of the project to get their Cairns website design up to a polished standard as the previous website version was lacking in content and wasn't ranking very well in Google search.

It was actually by chance that we happened upon this digital marketing neglected business with them reaching out to us to just look at promoting their new automation division. When we did our due diligence and reporting on how they were performing in the digital marketing space, the news was bleak. Our advice to the client was that they should redesign the old Cairns website design they had, make it more modern and remove the non search engine friendly WordPress platform it was built on. At the same time we could add their new automation services in as part of the whole project.

To get the Cairns website design project off the ground efficiently, we arranged for both a video and photoshoot at multiple locations around Cairns, Townsville and Rockhampton where their showrooms are located. Our copywriter also set about expanding on the content of the website. We added in our copywriting services because the website was very light on content and our SEO expert recommends always that content in king. As a general rule, each page of a website is recommended to have atleast 320 words of unique content pertaining to the services and keywords we want to target in Google search.

Fortunately, Allcorp are the kings of content and our creators can write copy that is both engaging to an audience and friendly to search engines.

Their old Cairns website design featured no local photography, which is also a big red flag when it comes to the effectiveness of it from a marketing point of view. Potential customers feel more comfortable reaching out to a business that presents itself as local.

Our project with Easylift isn't over yet as we also discovered they were investing in SEO and Google Ads marketing. These are both service areas where Allcorp have a reputation for achieving results and with their very healthy budget each month now going towards Google Ads and SEO managed by us, they are certain to get superior results.

Our video production is also nearing completion and, when signed off by the client, will also go into YouTube marketing with our Google & YouTube Partner services ensuring their campaigns will be setup properly and performing at their best.

And finally, we're also taking over the management of this business' social media channels with our robust and class leading social media management services.

All in all, it is great to have Easylift as an Allcorp client where they can really start to enjoy the benefits of having the leading digital marketing company in Queensland leading the way and advising on marketing direction.

CLICK HERE TO RETURN TO OUR LATEST NEWS PAGE