We started working with Allan and his team of pool care professionals all the way back in 2014 and we've developed a great working relationship in the years since. In our time working together, we've delivered many digital marketing products, for which we're renowned, including Search Engine Optimisation (SEO), Google Ads marketing, numerous photoshoots and now, 5 Cairns website design versions.

With the business now being transitioned towards ownership by the next generation, they wanted to start with an entirely revised Cairns website design. We started the process with our copywriter revising the website content to ensure it is all up to date and our photographer went to various Cairns locations and tyhe shop itself to capture fresh images of the team at work. With their last Cairns website design being completed back in 2021, it was evident that appearances had changed.

With our new photo and content assets ready to go, our Cairns website designer custom coded this new website project using our proprietary html5, CSS and JavaScript elements. To achieve a truly custom website design, the only way forward is with custom-coding. Allcorp are proudly a template-free, code-fluent website design agency and this is why our projects look better than the typical website.

The custom coded nature of our Cairns website design projects also makes them a much more precise tool when it comes to gaining favour with search engine rankings. This is because we only add in code structure where it is needed. With the typical template website product such as WordPress or Shopify, their operating system has to have every function that could potentially be required included in the file structure. So, for example, a template might have a shopping cart eCommerce feature, but if the website project doesn't need such a function, the files that control this part of the template all remain in place, they're just sitting idly behind the scene.

The reason why this causes a Cairns website design project to suffer with search engine rankings is because when the Google crawlers visit the website, they crawl through sometimes thousands of unnecessary files that don't contain any real keyword advantage to the website project.

With a custom coded Cairns website design, we only add code elements to the file structure that we want to include. As competent website developers, if we wanted an eCommerce shopping cart facility, for example, we'd build it into our custom code and saturate all responsive keyword call-outs in our custom code structure. This is one of the reasons why Allcorp produced Cairns website design projects outrank their competition in Google Search.

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