Our videography team completed the first 30 second advertisement for Pickers Vinyl & Canvas this week and we've wasted no time positioning it on the YouTube network as a skippable in-stream advertisement. With superior targeting control over who we want to see this ad over the old and redundant television and radio networks, we get to choose who we want to see our clients ads.

This demographic targeting allows us to set rules about who will see the YouTube ads and we get some great filters to work with. The usual suspects of choosing geographical region, age and gender is only the beginning. We can also limit the audience to people who have specific interests, such as home improvements, camping and renovations to name a few. As YouTube is owned by Google, we also get some excellent control over our audience based on their past Google searches.

For example, we can prioritise our YouTube Ads for Pickers Vinyl & Canvas to users who have performed Google searches over the past few months on subjects relating to the business such as home improvements, renovations, blinds and awnings and so on. This means we can ensure the person in the Cairns region who has been actively Google Searching for these subjects will be at the front of the queue to see the ad for Pickers Vinyl & Canvas when YouTube decides what ads to put in front of them.

We've also applied some exclusions to the campaign by way of our proprietary list of over 10,000 YouTube channels that stream content made for children. By adding this exclusion list, we ensure our client isn't wasting their YouTube budget by positioning their ads on a YouTube channel such as Pepper Pig or Nursery Rhymes for Toddlers. Advertising to children would be a waste for this client and we can eliminate a lot of unnecessary ad spend by excluding certain channels from ever streaming our ads.

Working in conjunction with our managed Google Ads, which we've looked after for Pickers Vinyl & Canvas for more than 10 years, we now have both sides of the advertising spectrum covered. YouTube Ads for awareness and marketing to people who don't yet know they want to buy products and services from our client along with the Google Ads when people are actively seeking them out and ready to buy. And because we've eliminated the client spend on radio advertising, we will have a lot less waste and better marketing precision.

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