New YouTube Ads campaign May 2024
- Living The Dream Downunder, Cairns
www.ltdd.com.au
We've finally reached the end of the Living The Dream Downunder project. From the logo and branding package we designed for them to the videography and photography services, the Cairns website design and website development of their eCommerce shopping cart and now finally the marketing.
We are marketing Living The Dream Downunder to all of Australia with the exclusions of the capital cities except for Darwin and Gold Coast and Sunshing Coast. This is because we've calculated that the demographic target for the products sold by Living The Dream Downunder are more so going to be in the less urban areas. So we've set the campaign to focus on all the smaller country towns.
We've also been able to choose our gender audience, to which we've chosen Male, Female and Unknown. The reason why we haven't chosen just one gender to advertise to is because we've also locked this campaign down so that it only appeals to people with an interest in some of the following keywords:
There are many more of these filtered keywords, but this selection should give an idea as to who we're looking to advertise to. With this ruling in place we ensure that regardless of what gender a person is, if they have been searching Google or any of Google's other products for these type of things, they're probably a good candidate for our client.
We've also set an age limit to ensure only people between 18 and 44 will see the ads. With our targeted approach to marketing a business on YouTube we ensure were minimising on advertising waste by only spending money on an audience with a strong chance of buying our clients products.
Cairns & Townsville's most experienced digital marketing team
