New YouTube Ads campaign September 2024
- Townsville Mini Loads, Townsville
www.miniloads.com.au
With their Allcorp produced video shoot from last month, we've now setup the YouTube marketing campaign where we'll be placing their new video advertisement in front of thousands of local Townsville users each month.
As the most experienced YouTube marketing provider in the region, Allcorp have set the campaign with our proven parameters of targeting specifics that yield the best results. These include defining the normal audience targeting procedures of age, gender, parental status and income, but we also go further by increasing our bid for a view when a users search history include keywords that relate to this business.
So, if a person who meets our targeting guidelines in Townsville is watching YouTube the ad will be served in stream, however, if another user has a search history of looking for landscaping supplies, gardening materials or mulch, we'll prioritise that user and automatically bid higher for their eyes to see our ad.
On top of this, we've prepared a list of more than 8,000 YouTube channels that are aimed at children. While we can set the parameters of our YouTube marketing campaign to only show the ads to people above a certain age, it is often the case that a parent will let their young children use their own devices to consume YouTube media.
This means that if a parent is in a restaurant and passes their phone to their child to keep them occupied watching YouTube channels like 'Cool Videos 4 Kids' or 'Kids Rhymes: Cartoon Videos for Children,' the ad would normally be served. Serving any kind of ad to an infant is, obviously, futile, but in this circumstance, the age filtering options in YouTube don't work and children will be seeing the ads.
The way Allcorp navigate this hurdle is with our proprietary list of the top 8,000 most frequented YouTube channels that are targeted at children. We add this entire list to an exclusion for ad placements list which means these channels will never display our client ads. This means we aren't wasting our client advertising budget by showing their YouTube ads to children who have no spending abilities.
Cairns & Townsville's most experienced digital marketing team
